Sales and Marketing Management & Customer Care
STARTED ON: THURSDAY 21 AUG 2025 @ 1400
The Sales and Marketing sector in Mauritius is at a challenging stage in terms of its development, with the dismantling of past preferences and the emergence of new economic and competitive issues on the local, regional as well as global arena. In order to survive and progress, businesses will have to rely more and more, and in a different way, on its capacity to innovate, to control cost and to serve the increasing demand of its prospects and customers.
Target audience:
Officers, Supervisors and Functional Manager in the field of sales and marketing, and those in the areas of market research, public relations, communication and advertising. It is also applicable to those, with a minimum qualification of School Certificate, contemplating the start or the enhancement of their career in sales and /or marketing.
Objectives of our course:
- To develop a thorough understanding of marketing and sales principles in the ever-changing business environment in Mauritius.
- To explain the different activities involved in the modern sales process of a business, from the operating staff’s point of view.
- To view the support activities and campaigns revolving around business and the different competencies needed to be efficient on today’s ultra competitive environment.
Course Format: Face-to-face lectures with LCD Presentation, Individual exercises, Case-study discussions, Mauritian case-in-practice, Role-plays.
Main topics to be covered: (more information is available in our structured syllabus, accessible only when registrations are opened for this course):
- Salesperson personality and motivation
- Development of Interpersonal Intelligence
- The 6 steps of the Sales process
- Merchandising principles
- Marketing Management
- Campaigns Management
- Dealing with customers’ objections
- Tele-sales and eSales
- Market research and forecasting
- Financial and legal aspects of selling
- Understanding product and competition
Standards: Professional, practical, real-life and up-to-date training. Approved by the Mauritius Qualifications Authority.
Duration: 24 Hours over 12 Weeks – Part time, with one weekly session.
Job Prospects as:
- Salesperson and Sales Representative
- Customer Care Officers
- Marketers
- Merchandisers
- Guest Relation Officer
- Showroom Representative
Career-Start-ups in:
Sales, Marketing, Merchandising, Public Relations, Communication departments in various sectors in the primary and production industries, secondary and manufacturing industries, tertiary and service-oriented industries.
Cost of training:
Rs. 25,000 (with HRDC refund for Companies and payment facilities for Individuals).
Course Schedule:
Start Date: THU 21st AUG 2025 End Date: THU 13th NOV 2025. Time Schedule: 1400 - 1600, every Thursday
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